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Our Design Process

Shapes, colors and textures may seem elementary, but they are far from elementary in our design process. See how Poof the Lil’ Dragon came to life.


Our market research experts include professional colorists, fashion designers, fabric experts, interior decorators, and child development professionals. We present the research to our creative development team and they incorporate it into a design.

step2Focus Groups

We invite children and parents from local preschools and various parenting organizations to come over and play. After watching the kids and talking to the parents to gain their insight we add that to our research and move forward.


We feel true creativity does not come from cubicles and restrictive offices. At RockAbye, we don’t have to imagine the world our characters live in, because we work there, from our castle room to our underwater world, our designers co-exist with the characters they create.

step4Development Phase One – Sketches

After our research indicates that it’s time to make a dinosaur, Phase One of our development process begins. Our designers create a variety of pencil sketches for review. The best one is selected to advance to Phase Two.

step5Development Phase Two – Color Palette

Color selection is vital to the process. Color conveys feelings, moods, and emotions. We carefully select the appropriate color palette to give Poof a friendly personality.

step6Development Phase Three – Fabrics

Our plush rocking toys for toddlers are quality crafted with the most luxurious fabrics from around the world. Fabrics are the physical and tactile elements necessary to convey emotion. What we like to call the huggability factor.

step7Development Phase Four – Activities

Poof has the same great educational and fun songs that are in all Rockabye rockers and then the appropriate tactile elements, squeaks, rattles, and crinkles are added to entertain the little rider as they rock their way through the ages. Fun and discovery will never be extinct as long as Poof is around.

We have 4 educational songs on every rocker: ABC song, 123 song, Colors of the Rainbow and I Luv 2 Rock. Click to play each songs!

step8Development Phase Five – Prototype

The final and most gratifying phase is when we receive our first prototype… Poof is coming to life! We now have the opportunity to evaluate all the decisions we made in the first four phases and make final improvements to create the perfect rocker.

step9Kid Testing

Now that Danny has come to life, it’s time to test him with our toughest critics and their parents.

step10Final Sample

At last! After we have gone through all the design phases, testing and have approved the final sample, our year long process is complete. Poof is now ready to rock and roll. Now the phase one begins again as we start work on our next whimsical creation.


Rockers to the Rooftops: Yes, it’s neat to see the first prototype, but perhaps more amazing is when the rockers go into production. Here in our US company owned factory, we manufacture, hand-assemble, and inspect each one for integrity of color, material, and construction… and then stack them to the rooftops.


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